Make your direct pitch. Neither Agree Nor Disagree 2.18%. People love to talk about themselves so ask questions and chat about them. 0000001257 00000 n vve Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> But there are two big things that help you find success. 1110 These are generally labor services vs paying cash or parts. $ 15K . Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). It is not a donation nor is it a "favor". Yet you can derive nearly all the same benefits. How do I find companies to sponsor my race car? Pravega is the Sanskrit word for High Speed. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. This tool allows to fill out any PDF or Word document directly from your browser (no software . race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Expect serious, cutthroat competition with the higher stakes. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq A short biography about you. Our team becomes an extension of the marketing department of our sponsoring corporations or . You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. 19 0 obj The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. trailer Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. You now have to deliver on your sponsor's expectations and, if possible, exceed them. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . The sponsorship package underpins the agreement fire your organization and your sponsor. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps If anything, it means the opposite. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. It is your job as rights holder to understand what these objectives are and how you can best serve them. This will be key in making sure theyre happy throughout the year. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Race Car Sponsorship Proposal Template. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. How to Find a Sponsor as a Beginner Triathlete. Feel free to email jess@racingmentor.com. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Everyone from the outside thinks that everyone racing cars has sponsors. You have to sponsor me because my car always gets 100 likes on social media. This is the part that actually attracts your potential sponsor. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. 0000000902 00000 n Instead, provide a general overview, such as "Parts alone last year cost $X.". NO! When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. This all comes down to value. Talk to mechanics, auto shops or dealerships. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . 3. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Tell us about it. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA 68 0 obj <> endobj Though my experience was generally limited, I never saw ANY return from any of it. Harvick has spent 23 seasons in the NASCAR Cup Series. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. This is a more simple document that tells your story. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Argument template relies upon theory and the author's experience teaching this talent. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Text of Pravega Racing Sponsorship Proposal. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. If you want to prove value to potential sponsors in road racing, you need to get creative It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Val Apple Motorsports, Inc. 2. Type an introductory letter, addressing it to the person in charge of the organization. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the How are you going to justify the cost of what youre offering? Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Download this 100 percentage editable presentation and get access to our highly . Figure out what you can offer to a potential sponsor. 0000001109 00000 n Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. It will be worth it. Find a class thats easy on consumables and where cars are affordable. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. You also may be able to offer experiences, such as hosting the company at the race track. This is how you present yourself as a racing driver and show your value to potential sponsors. A picture of you in your race suit. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. What is the sponsor trying to get out of a potential sponsorship of your event? A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Take pictures of you, your team and your car. stream Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Be consistent post regularly and stay on brand. E@!Euq[dIV%ehJQ5$ There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. These can include: Ok - so you have a good understanding of what you have to offer. Dont feel like you need to include a shiny proposal document in the first instance. 0000054763 00000 n 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Tallulah Philange has worked as a journalist since 2003. Download Its about being a christian role. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Feel free to drop Racing Mentor a message on social media if you have any questions. I could not find the sports car of my dreams anywhere. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Don't feel like you need to include a shiny proposal document in the first instance. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Itll be the basis for everything you post on social media, how you write race reports, and more. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. However, getting more followers on Instagram can be challenging, especially with so much competition out there. When it comes to drafting your proposal, you can use either a presentation or document format. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). It is really pointless trying to go over all the possible variations of a sponsorship negotiation. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. but you surely wont be walking away with a heavier wallet. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. All forms provided by US Legal Forms, the nations leading legal forms publisher. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Think about those reasons you stand out. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. She also has edited and produced online content for those publications. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Buy tickets for a NASCAR or F1 race. Partnership is the key word here, treat it as a partnership, not a sponsorship. What makes you stand out over other racing drivers. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Of course you can. He's collected 60 race wins as well as the 2014 championship. Keep that in mind when frustration sets in along the way. How do I write a sponsorship proposal? Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Are you looking at club racing as a stepping stone to Going Pro? Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Your approach should include details of how youll provide value to them. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? All sponsors are encouraged to attend racing events. Agree 10.48% Sponsorship is much more than whether or not your car is a good platform to showcase their parts. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. So I built it myself-Ferdinand Porsche. Contacting a sponsor is like contacting a potential employer. 0000055057 00000 n Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. 10+ Automotive Sponsorship Proposal Samples 1. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. hb```"gVa1G2S\Z&80~QRse Sponsorship announcements throughout race season. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. A section about the car your drive. Sponsorship is not charity. Disagree 0.87%. Making sure the right type of information is included though does matter. So fo ahead, drop them in the comments section below. And you can use it to find sponsors for your event through our Sponsor Finder tool. Go more into depth with your research to get a sense of their specific goals. Do you have a very popular online presence? Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Include contact information on the introductory letter and proposal. Include references to your relationship-building conversations. Gather the history of your racing career or racing team. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Social media is king. Steps. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). It's time to submit your sponsorship proposal. We are a Military Team that runs in Michigan . Increase sales? Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed.
race car sponsorship proposal
