She said, On the podcast, its much looser. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. God DAMN that Ron Burgundy podcast sounds awful. Nothings perfect, but its pretty close to perfect. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 The marketing team is like, What are you doing?, Yeah. Dermot Murnaghan signs off from Sky News by referencing Anchorman film In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. I dont depend on it. Its that whole waterfall versus agile thing. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Radio is a more ruthless industry than podcasts. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Everyone does it. Its all about the org chart. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Thats what it sounds like. Introducing: The Ron Burgundy Podcast Season 5 Is it just Bob Pittman being like, Chaos reigns. It has been a player in the audio space across multiple kinds of distribution for a long time. Just before we started, I was looking at your website. Charts. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Hes going to leave now. Those companies are also struggling. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Will Ferrell was like, Please, please stop running so many ads, but it worked. Ill give two answers. Google and YouTube are awesome. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Its a great question, because isnt everything direct response at the end of the day? All episodes of The Ron Burgundy Podcast - Chartable Its probably cheaper to buy those shows, it might be cheaper to produce those shows. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Make more shows, make more great content, and level up the stuff that youre doing.. Its not a huge focus for us. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. The third thing they let us do was have a sales team. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Do you convert people to Apple Podcast or to Spotify? Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Carolina Barlow: Co-Host, Writer, and Producer. But that maverick approach has included some controversial steps as well. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. That is technically a long tail show. Thats driven most of our growth in podcasting over the last two, three, four years at the company. I have a card here that says NFTs on it. Is that how it goes when you talk to these folks? I know that sounds crazy. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast Is Launching on iHeartRadio! He also co-owns a company with us called The Black Effect, that he 51 percent owns. The reason I ask that question all the time is because Im always curious. There is a product lead; Uta Knablein is our chief product officer. It hasnt yet hit this moment of reverse-engineering from the platforms its on. WARNING: This episode was haunted by a ghost. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. I can go on as long as I want.. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. 2023 Big Money Players and iHeartPodcasts. We take this for granted as creators, as publishers, and as networks. In the podcast, she . Next week, Im with Universal McCann. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. But no, youre spot on. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. UK News Published: Mar 1, 2023. The standard Facebook line is, Okay, youre going to find your customer. Weve talked with Ashley a lot about this. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Exorcising some demons in Rons man cave. One is really good companion content to a lot of the shows theyre making for Netflix. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Five Stars. But yes, weve seen that convert. You should subscribe to it. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Two really different examples. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. How did the NFT thing go? Thats my only fear with video. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. I know. And the other is really edgy, innovative audio drama. If any of you are buying bus ads, please let me know, because Im dying to know how it works. You are describing a mature company. We realized that maybe our greatest asset was the people who worked there. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. I want to wrap up with the Decoder question. Were in total control there. Menu. They had seven or eight podcasts that they were making. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. In the tech world, this is a common situation. iHeart does a lot of new things. No Longer So. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. I dont know. I cant find the reason in podcasting. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Abs are sure to get a workout from the contagious humor. The Ron Burgundy Podcast. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. The Ron Burgundy Podcast is back! We basically built an academy where once a year we grab eight or 10 people. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? I think they know the effect, long-term, that you have when you stop marketing. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. He also co-owns a company with us. Were like, Hey, you should buy podcasting. Its not the kind of game that is usual in this industry. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. All I see is this constructiveness across these two segments. In Chicago, I sat in front of OMD. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Anderson .Paak agrees to do the podcast. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Global Player | The Ron Burgundy Podcast - Podcast True Crime-The Ron Burgundy Podcast - music.amazon.com Everything, I promise you, is simpler than you think. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! On this distribution I make this. Are you feeling the pinch of the ad downturn? This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. This thread is archived And everything in between. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Hes like, I want to get as much audience as possible. If there are principles that I try to remember once a week or so, its probably those three. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Some of this is obvious. Well, we have over $100 million a year in broadcast radio marketing. The last thing Id say is more of a human thing. This changed everything for podcasting. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Here is your reach extender. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. You became the CEO of a formal division thats responsible for podcasts. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Again, streaming was a really obvious example of this for TV streaming companies. I hate to answer it so vaguely. Film series [ edit] You should start one. Ron Burgundy | iHeartMedia I want you all to download the iHeartRadio app. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. The. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with We love talking about movies, tv shows, and everyth. Its an audio medium. Youre saying we have to innovate and push back in it, but its still just promo codes. I look at the companies that have the targeting capabilities. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You get to pick two. In podcasting, I think he realized, I dont have to pick. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Its actually a lot of different things. We are a mass-reach medium. How do you account for that? I dont have it candidly on a P&L anywhere. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Everything will get better, faster, and easier if you parallel-path projects. Weve arrived. The culture is not preserved; the nimbleness is not preserved. NFL, iHeartMedia teaming up to launch podcast network There is always something new happening. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Josh and Chuck have you covered. You brought up your numbers, so I have to ask you about them. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart I didnt think I would have or need a robust business affairs department two years ago. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. By the way, 75 percent of that third is broadcast radio. A million monthly downloads or more is a ton. You mentioned that you had experimented with subscriptions. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. We also co-own a company with Will Ferrell. No. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . You have to make a lot of decisions. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Each. Its worked for them for 10, 15 years. Think about that for a second. Ive always thought about it. This is the only room where you can say that and people perk up. How have you arranged iHeart Digital? We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore.
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is the ron burgundy podcast over
